Mel Handmade Lures (“us”, “we”, or “our”) operates the website www.melhandmadelures.com (the “Service”).
This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.
We will not use or share your information with anyone except as described in this Privacy Statement.
We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection
and use of information in accordance with this policy.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Google Remarketing: When someone visits our site, we use a third party service, Google Remarketing, to collect information. Remarketing shows ads to people who’ve visited our website. When people leave our website without buying anything, for example, remarketing helps us reconnect with them by showing relevant ads across their different devices.
Facebook Remarketing: When someone visits our site, we use a third party service, Facebook Remarketing or ‘Custom Audiences’, to collect information. Remarketing shows ads to people who’ve visited our website. When people leave our website without buying anything, for example, remarketing helps us reconnect with them by showing relevant ads to them on the Facebook Platform.
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix.com to power our online store–you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy . We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.